Trusted Partners
People and businesses we'd be comfortable using ourselves.
Why KIN / Our Story
We built KIN
because we
needed it.
KIN didn't start in a boardroom. It started behind the doors of an independent hospitality business.
Built by RogueBros.
The reality
Hospitality is
brilliant.
And relentless.
If you run an independent hospitality business, you already know.
You're expected to understand everything.
Food. Drink. People. Property. Energy. Insurance. Technology. Payments. Marketing. Compliance. Suppliers. Margins. Guests.
And when something changes or something goes wrong, somebody still has to know what to do next.
Usually, that's you.
stop asking.
The questions
01
Who do we trust?
02
Who do we speak to?
03
Are we paying too much?
04
Is there a better way?
What we learned
The right people
change everything.
RogueBros spent years finding the people and businesses we could genuinely rely on.
The right wine partner. The right coffee people. The right EPOS. The right conversations. The right advice.
Not because somebody sent us a sales brochure. Because we used them, tested them, worked with them and learned who actually showed up.
Then other independent operators started asking us the same question again and again.
“
WHO DO YOU USE?
Our north star
No independent
operator should
have to ask
“who do I speak to?”
alone.
That's why KIN exists.
Start with KIN.
What we built
More than
buying power.
KIN is not a procurement business.
Group buying power matters. Better pricing matters. Commercial value matters.
But independent operators need more than cheaper invoices.
Group buying power
Independent businesses coming together to unlock stronger pricing and better commercial terms.
Practical support
Straight answers, useful introductions and somebody in your corner.
Shared knowledge
Lessons, tools and experience that shouldn't have to be learned the hard way every time.
The Common Table
Operators talking with operators. Community over competition.
My KIN
A practical home for the people, savings, opportunities and support around your business.
Why RogueBros?
We're operators
too.
KIN is built by people living independent hospitality every day.
RogueBros doesn't sit outside the industry looking in. We operate inside it.
We deal with the same pressures. We ask the same questions. We negotiate the same contracts. We worry about the same margins.
That matters because KIN should always begin with:
Would this actually help an operator?
hospitality.
What we believe
This is KIN.
Independent hospitality deserves to thrive.
Knowledge should be shared, not guarded.
Trust is earned through action.
Better businesses build stronger communities.
Operators deserve someone in their corner.
The KIN Principles
How we
behave.
The standard matters as much as the idea.
01
Operators First
02
Trust Before Transactions
03
Recommend What We'd Use
04
Community Over Competition
05
Keep It Simple
06
Answer The Phone
Our promise to members
Your interests
come first.
Even when that doesn't make KIN more money.
We'll tell you when a Trusted Partner isn't right for you.
We'll tell you when you shouldn't switch.
We'll tell you when you're already on a great deal.
We'll tell you what we'd want someone to tell us.
Our purpose
Help independent
hospitality thrive
without sacrificing
its independence.
Independent doesn't have to mean isolated.
KIN exists to give independent operators more of the advantages that scale normally brings — stronger buying power, trusted expertise, practical support and a network of people who understand the job — without asking them to give up control of their business.
You stay independent. We help make that independence stronger.
If you're independent
You're our
kind of people.
We've got your back.
Join Scotland's independent hospitality network.
